Security · Footfall and heatmap
Counting customers and seeing where they go
The Nalyx Footfall and heatmap block counts store entries and shows where visits go. Nalyx measures people coming through the door hour by hour and draws a heatmap of the busiest zones, using the existing cameras. The analysis runs on a computer installed in the store; staff are excluded from the counts.
Updated on
Screenshots of the application, sample data.
Entrance counting
A camera placed at the entrance counts people coming in. From this count, Nalyx derives today's entries, footfall this hour and the peak hour, and keeps the visit history for one year to compare weeks with each other.
Footfall, working for the rota
The week's footfall can be read day by day and hour by hour, to spot the store's quiet hours and peak hours. Footfall feeds the rota: Nalyx can suggest staffing needs based on measured footfall, to open an extra till when customers arrive.
The heatmap
The heatmap colours the store plan according to traffic: hot zones, neglected aisles, departments where shoppers stop. The heatmap helps decide on a layout or a featured display, and feeds the featured display suggested by Nalyx in Profitability.
Where and how footage is analysed
Footage is analysed on a computer with a graphics card, installed in the store and sized for it. The Nalyx server analyses no cameras. Store staff are excluded from all footfall measurements, and no sound is ever processed.
What Nalyx measures, and what it does not
- Traffic and busy zones, not named people: the heatmap does not say who passed, only where.
- Customer visits, excluding staff.
- Never sound.
FAQ
How does Nalyx count customers?
A camera placed at the entrance counts people coming in; the analysis runs on a computer installed in the store. Staff are excluded from the count.
What is the store heatmap for?
To see the busiest zones and the neglected aisles, to decide on a layout or a featured display.
Do I need a dedicated counting camera?
Not necessarily. The on-site audit checks whether an existing camera above the entrance is suitable for counting, or whether one needs to be added.
How long is footfall data kept?
Counted visits are kept for one year, to compare weeks and seasons with each other.
Go further
Thirty minutes,
on your store.
We open your order guides, your departments, your rota. You leave with a figures-based reading of what Nalyx would change for you.
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